February - Vol 4 Issue 2

A Study on Cultural Based Buying Behaviour
*Dr. T. Vijayakumar ** R.V. Naveenan
Full Text PDF

A Study on the  flex banner business in Madurai city
*Dr.S.Yaaminidevi, **Mr.Muralikrishnaraman
Full Text PDF

Brand Loyalty and Brand Preferences of Women in the Choice of Foot wear in Coimbatore City, Tamil Nadu
*Dr. L. Anitha
Full Text PDF

Impact of Celebrity Endorsed FMCG Advertisements on Consumers Decision Making Process
*K.Santhosh kumar, **Dr.A.Velavan
Full Text PDF