April – Vol 12 Issue 4

Consumers in 2021 An Indian Perspective

* Praveen P.M

Digital Marketing

* Sathya Ramasamy

Effect of Social Media on Consumer’s Internet Buying Behaviour in Maharashtra

* Prof. Priyanka T.Savale ** Prof. PrabodhanU.Patil *** Dr.Tushar K. Savale

Influencer Marketing on Instagram the new era of Social Media Marketing

* Pooja ** Dr. Sunaina Batra

Marketing in the New Normal – Changing Nature of Marketing in a Hyper-Connected World

* Swaminathan Mani ** Prof Mridula Mishra