February -Vol 12 Issue 2

Determining Factors for Purchase Intention An Advertising Appeal Perspective in Wellness Industry

* A Sai Manideep **Dr. M Siva Koti Reddy

Impact of Covid-19 on Tourism and Hospitality Industry Remedies for Recovery

* Dr. Vishal B. Javiya

Impulsive Buying Behavior

* Dr. Ashwinkumar A.Santoki

Influence of Creative Marketing Approaches on the Mindset of Tourism Marketers & Travellers of Uttarakhand State

* Dr.Vinay Chandra

Outline of Green Marketing Practices in Indian Banking Sector

* Dr. Harshada P. Aurangabadkar ** Prof. Manisha Pagar *** Dr. HemantWanjare