March – Vol 12 Issue 3

An Overview of Digital Marketing in an Indian Context

* Bhawana Raghav **Dr.Vinay Chandra

Emerging trend of E-commerce (its concept, its development, its different models, its advantages, disadvantages and Challenges)

* Mr. Anchal Saxena

Impact of Green Marketing Practices on Taste, Preference and Perception of Consumers-(With Special Reference to Nainital and Haridwar Regions of Uttarakhand)

* Dr.Vijay Laxmi Sharma ** Mohd. SadabAlam

Investigating the Mediating Role of Green Intention between Green Attitude-Behaviour Gap

* Dr. Vishal Gupta

Role of Social Media in Enhancing the Product Marketing Process

* Dr. Vijay Laxmi Sharma ** Nitu Arya